Death Set New York, brand new apparel company based here in New York City.
Many of you have heard of Good Food Crew, here's their brand new branched
company to wake up NYC. I've always been a fan of GFC and i'm really excited
to see what the homies have ready for 2016.
Q. So we’ve always known you as Good Food Crew and we’ll never forget how you guys took over NYC with those red/white box logo stickers. So now you’re releasing this brand new company Death Set New York, how did the company start and how are things going now with you guys?
A. Right now we're taking a hiatus. We are going to use it as a platform to do cool work but until I have the proper funds to take Good Food Crew to the level I want it to be it's gonna be on the back burner. I've immersed myself in Brazilian Jiu Jitsu and have been training competitively I fucking love fighting. Death Set started a month or so ago when I started buying apparel online and could only find one or 2 companies I liked, but no brand I could really relate to.
Q. Having a Jiu Jitsu lifestyle brand hands down is one of the most unique concepts i’ve heard in a while, what are some of your goals for 2016 with this dope new company?
A.I want develop a clean brand aesthetic with bad ass shit head graphics for everything from patches to gis. Where I train it's like a fucking shark tank, everyone is from a different walk of life and they're all tough as nails. I want to help promote the academy I train at as well as get exposure for my fellow teammates that compete. And like I said I can't relate to a lot of the companies, I wanna add that New York gusto, there's no companies from New York killing it. I want to murder it.
Q. Which graffiti artist would win in foot race Silon or Neg?
A. Fuck haha. It'd have to be a tie, I mean both of them dads is super fatherly extra wavy they be silver surfing.
Q. When did you begin to draw and how far along did the illustration work begin?
A. I started doodling and stuff since I was little I was always building Legos and drawing comics but realized I was more interested in the designs and typography as I got into my middle school days. I was always starting businesses when I was growing up, now I'm trying to get that one down that I can perfect and kill it in a niche market.
Q. What are some of the ups & downs of being an independent company from New York City?
A. To keep it short and sweet, support. People are down to drop money on corporations rather then buy some dope shit and help out someone they know trying to run a business. Likes don't translate into dollars and that's the problem.
Q. If you can make one change in the world at this vey second what would it be & why?
A. Death to Donald Trump
Q. Who is Dirty Juan?
A. He's my weird bi polar alter ego as an illustration. You're gonna be seeing a lot more of him for sure.
Q. If Zexor was a movie title, what would he be called and why?
A. "IT'S LIT." Because it's fucking lit.
Q. What are some personal goals you want to achieve before the year ends? We know you always have your hands on a lot of work.
A. Honestly I'm trying to get out to Spain for a year teach some English do some Jitsu and put up a shit ton of Dirty Juans. It's been a dream of mine to go out there and try and get my character and art going in Spain.
Q. What are the best and worst things about New York City?
A. The women.
Q. Any last words or shout outs for all the readers?
A. Keep fucking pushing and focus on yourself before you focus on others. I'm not saying be a dick to everyone, you should always show love and support but you need to make sure you're happy and not just doing something to make others happy. Also smoke mad weed fuck bitches eat pussy kill shit get in fights make friends show love and respect live life.